In order to keep brand loyalty strong during these hard economic times, many car dealers and auto makers are offering free maintenance to customers who purchase from their franchises. Cadillac is offering up such incentives these days, and response is positive.

This practice is something new for most luxury auto makers, but those are the dealerships actually jumping on the chance to give something back to their public.

All 2011 Cadillac models will feature the Cadillac Premium Care Maintenance; offering free oil changes, free tire rotations, free engine and cabin air filters and free multi-point vehicle inspections. This will apply in a similar fashion to a warranty, lasting for four years or 50,000 miles - whichever comes first.

The Cadillac Premium Care Maintenance program also includes a 5 year 100,000 mile powertrain warranty; a 4 year 50,000 mile bumper to bumper warranty; and a full year of GM's OnStar service.

It brings customers back to showrooms, encouraging them to maintain a relationship, a key to any successful car dealer. This could result in the purchase of future vehicles or more repairs.

The first of Caddy's 2011 models expected to hit Cadillac dealerships are the CTS Coupes, coming later this summer, followed by the 2011 versions of the CTS Sedan, CTS Sport Wagon, and the popular SRX.

Cadillac wants to make the sometimes costly experience of owning a luxury car somewhat easier on the buyer. Be sure to contact you local dealership today and make sure they are offering free maintenance on all Cadillac models - Dave Smith Motors..