2021 "Built to Serve" Ram Trucks Launched

Brought to you by the World's Largest Ram Dealer - Dave Smith Motors

Ram is paying tribute to the U.S. military with special-edition Ram 1500 pickups. Celebrating the active service members and veterans who make up seven percent of the U.S. population, the 2021 Ram 1500 "Built to Serve" editions allow owners to demonstrate their patriotic pride.
"Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest 'Built to Serve' offering. The 'Built to Serve' adage is something Ram truck owners, whether civilian or military, are very familiar with as it's something we strive to build into every truck and van we produce," said Mike Koval Jr., Head of Ram Brand, FCA  North America.

What are the drivetrain details in the "Built to Serve" editions?

The Ram 1500 4x4 Off-Road Group comes standard on all the "Built to Serve" editions. This package brings along all-terrain tires, an electronic-locking rear axle, heavy duty front and rear shock absorbers, skid plates under the transfer case and fuel tank, and heavy-duty tow hooks.

What exterior features do the "Built to Serve" editions offer?

Each truck will sport a "Built to Serve" decal on both of the rear quarter panels, 20-inch aluminum wheels with an edition-exclusive Technical Gray finish, an all-black grille and surround, black-bezel premium lighting, and black bumpers.

What colors do the "Built to Serve" Ram trucks come in?

2000 Navy trucks will be made in Ceramic Gray and Patriot Blue; 2000 Army units will be made in Gator and Diamond Black Crystal; 1250 Air Force units is represented by Anvil color and 1500 in Billet Silver Metallic; The Coast Guard is getting 500 each of Spitfire and Bright White colors; And, just announced for the Marines are 2000 units available in Tank or Flame Red.

What interior features do the "Built to Serve" editions offer?

Owners can continue to display their military pride inside the cabin with "Built to Serve" embroidered Velcro panels not only on the front seat, but also on the front of each seat's inboard shoulder panel. Contrast color stitching also spices up the seating. Also inside the cab, look for "Built to Serve" badging on the instrument panel, Black Onyx Chrome trim, and bolstered cloth and vinyl seats with "Built to Serve" Velcro panels. 

Your source for "Built to Serve" Ram 1500 trucks is Dave Smith Motors of Kellogg, ID

At Dave Smith Motors, we have over 200 Ram 1500 trucks in stock and you are invited to check out our inventory online. Want more information on Ram's exciting "Built to Serve" trucks? Feel free to reach out to us via our website, or simply contact us directly at 800-635-8000.

Make an Inquiry