Ram Launches First Responder Inspired Trucks

The three aforementioned first responder services Ram is honoring come with two carefully selected and unique low-volume exterior paint colors. Ram chose these colors to capture the history, mission, and spirit of that service. For instance, the firefighter-inspired Built to Serve Ram 1500 comes in Redline with Diamond Black exterior accents and a black interior with orange accent stitching. Another distinguishing external feature is the United States flag and Built to Serve decal on each rear quarter panel. Other distinctive features include 20-inch Technical Gray-finished alloy wheels, black-bezel premium lighting, black bumpers, and an all-black grille surround. This theme is complemented by two four-inch black exhaust tips, black wheel-to-wheel side steps, and black badging.

Ram continues the theme of the specific emergency service throughout the interior, each Built to Serve edition is accented with corresponding, unique color stitching. The first installment of the 2022 Built to Serve truck lineup offers an orange interior accent stitching. The new Ram Built to Serve trucks are also ready to show off their owner's first responder pride with Velcro panels on each front seat embroidered with the Built to Serve badge and on the front seat inboard shoulder panel. Owners can add their own patches like slogans, name tapes, or flags to personalize their Built to Serve edition truck. Front seatbacks are covered with the pouch attachment ladder system/modular lightweight load-bearing equipment webbing to attach additional pouches or equipment.

Some other unique features for the 2022 Ram 1500 Built to Serve edition include a custom Built to Serve badge on the instrument panel, all-weather rubber floor mats, available lockable storage console, Black Onyx Chrome interior trim, and deeply bolstered cloth and vinyl Sports seats. The Built to Serve edition trucks also come with the 4x4 Off-Road Group, which adds heavy-duty off-road-tuned front and rear shocks, all-terrain tires, tow hooks, an electronic locking rear axle, skid plates for the transfer case, fuel tank, steering gear, suspension, and hill descent control.

Ram is honoring first responders in the best way they know how; by providing capable, stylish, and comfortable trucks. If you're interested in getting yourself a Ram Built to Serve edition truck in Kellogg, Idaho; we invite you to speak with a professional sales team member here at Dave Smith Motors. Our sales team will be more than happy to give you more information about the Built to Serve lineup and how you can get yours. We also invite you to browse our extensive lineup of Ram trucks in our new inventory to find the perfect truck for you. We look forward to earning your business!